Jana Holsanova from Lund University Sweden led a great MODE masterclass on Eye Tracking.
She showed the potential of eye tracking data and analysis to:
- Show to students to make them aware of and reflect on activities of reading and engaging with texts and the integration of the visual and the written in ways that could enhance study techniques for students
- Examine the ways image and texts are used by learners in decision making
- Understand how participants mentally remember and imagine things for example by using eye tracking to study problem solving in everyday contexts – like how to park a car, or read medical 3D images
- Study the process of writing by hand and the role of gaze in this process
- Improve and better understand the production of audio description for the visually impaired by observing how seeing people view film scene – how their focus/attention is guided by gaze directions of characters, dialogue guides, audio effects, to inform the description and work of the interpreter
Also the ways in which eye tracking can be used to test multimodal theories and hypothesis was discussed – for example Holsanova has tested Kress and van Leeuwen’s ideas on composition and the relationships between elements on the page, layout and image text relations